Many of the clients we talk to say, “I have a website and it has been optimized for mobile phones, why do I need to spend for a mobile app?”
The best way to explain it is, the native mobile app experience is more personal and interactive than the web. Also a mobile app has the huge edge
because it is written for the device. This means they are more sophisticated and this allows them to integrate with the device components. Mobile apps can do things quicker and in most cases do things websites can’t do: GPS turn-by-turn directions, launching GPS based coupons, push notifications, Bluetooth, loyalty programs, using the camera and much more .